Revlon is a manufacturer of women’s cosmetics for beautifying your face, eyes, nails and lips. The company is also a supplier of cosmetic kits, perfumes and a wide range of skin care products such as body lotions and creams. Revlon is a popular brand amongst women who are serious about looking good all the time, and if you have never seen a Revlon product in your girlfriend’s or mum’s makeup studio, then you must be living under a rock.
Founded in 1932 in the USA, the company started off by making nail polish, and since then it has grown into an international multi-product corporation with headquarters in New York. Revlon has several stores and factory shops around the world including South Africa. It is the place to go for your manicure and lipstick collection. Along the way in its growth path, the company has made several acquisitions in the pharmaceutical drugs, shoe polish, deodorants, contact lens, antacid and optical equipment industries, among others. In 1985, the growing competition from its biggest rival Estee Lauder who got an edge over Revlon by investing heavily in magazine advertising, forced Revlon to sell its ownership to Pantry Pride, an American supermarket chain which later changed its name to Revlon Group. Due to its debt problems, coupled with investment losses, Revlon had to sell some of its subsidiary companies, but the company did not lose its acquisition drive, which is the reason why the brand is still in existence and recognized by many.
Revlon Collections and Catalogues
So what should you expect when you visit the Revlon online stores? Revlon does not only sell its beauty products to distributors, supermarkets and stores, but you can also access their catalogue online. There are five main products that you will find on the online store, and these are cosmetic applications for lips, eyes, face, nails and mascara. ColorStay is the widely available collection, followed by PhotoReady and others. A new line of products is constantly being added to give you a wide choice of applications.
There are 15 products under the ColorStay collection, and this includes liquid liners, lip liners, lipstick, eye liners, nail enamel, pressed powder, eye shadow, concealers and makeup for different types of skin. Whether you have oily, dry or normal skin, you will find the right ColorStay makeup for you.
Depending on what you are looking for, there are cosmetic applications for lip color, lip gloss and lip liner. There are nine types of lip color collections which include Super lustrous, Ultra HD, Lacquer Balm, Matte Balm, Revlon Balm, Overtime and ColorStay.
Cosmetic applications for eyes are available under the ColorStay and PhotoReady collections. You can choose the type of beauty application you want i.e. mascara, eye shadow or eye Liner. There are five types of mascara applications of varying degrees, two types of eye shadow and three types of eye liner.
Face collections are available for makeup, finishing powder, makeup primer, concealer, powder blush and CC cream. These include the ColorStay and PhotoReady collections.
Nail Polish Collection
To beautify your nails, you can choose from Revlon and ColorStay collections for long lasting nail enamel.
Most of the mascara applications in this category are mainly the Revlon range, from Revlon Ultimate to Revlon Magnified.
Revlon Special Deals and Offers
You can find deals on Revlon products from retailers and stores in South Africa. These include supermarkets, beauty shops, pharmacies and salons. The best place to find Revlon offers and discounts is the company’s Twitter Page. Follow the Revlon South Africa Twitter profile, and you will be guaranteed to catch good deals as well as promotions where you can win shopping vouchers, product hampers and giveaways.
By joining the Twitter Page, you will be updated of new offers and opportunities to save money. Most of these offers are from third parties. For example, on special holidays such as Valentine’s Day, companies such as Clicks will run promotions which allow you to buy selected products on a discount. You have to buy the products during the validity period to qualify for a discount.
Beauty magazines and blogs will run promotions and write reviews on newly released Revlon products, so if you are an avid reader of beauty magazines, you might get a chance to win a prize in the form of a beauty hamper or giveaway. You do not need to go far to find these beauty blogs. Revlon will retweet offers from reviewers and vendors on a regular basis.
The following are some of the blogs which promote Revlon products:
- co.za (Win beauty hampers valued at over R1700)
- co.za (Get 20% discount on Revlon products)
- Megan Kelly Twitter ( Win hampers)
- Aisha O Twitter / GRWM (Win Revlon hamper worth R1500)
Revlon Factory Shops
Revlon open space sales are usually held towards the end of the year from November to December. You can visit the following shops in South Africa:
Revlon SA Pty Ltd,
28 Tungsen Road,
Tel: 0800 999 978
Revlon SA Pty Ltd,
15 Seranade Road,