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Cottonon Womens Collection and Catalogues
Cottonon Womens Collection and Catalogue

Cotton-On is an international fashion store for casual wear, teenage clothing, kids wear, shoes, undergarments and sportswear. As the story goes, the business was founded by a man named Nigel Austin. Nigel started selling items when he was only 18 years old. His first breakthrough came in 1991 when he started selling washed-out jean jackets also known as acid wash jeans. His humble store was located in a local market stall in Geelong. Nigel’s first attempt at selling washed-out jeans was a flop because although customers expressed interest in the jackets, they didn’t buy them. He had no idea why people weren’t buying the jackets, so he decided to solicit some advice from his father. It seems there was only one hurdle that was discouraging people from buying the jackets – they were overpriced. He reduced the price and the rest is history, people bought the jackets like hot cakes.

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