In the UK retail market, John Lewis and House of Fraser are two of the most popular department stores, offering a wide range of products to their customers. In this article, we will compare these two retailers in terms of quality, price, product range, return policy, shipping, reliability, target market, best price guarantee, and price adjustment policy.
Quality
Both John Lewis and House of Fraser are known for offering high-quality products to their customers. John Lewis is particularly renowned for its commitment to quality, with a focus on selling products that are durable and long-lasting. House of Fraser, on the other hand, offers a wide range of products from various brands, ensuring that customers have access to high-quality items from different manufacturers.
Price
In terms of pricing, John Lewis and House of Fraser have different approaches. John Lewis is generally considered to be a premium retailer, with prices to match. However, the company’s commitment to quality and customer service justifies the higher prices. House of Fraser, on the other hand, offers a wide range of products at different price points, making it more accessible to customers with varying budgets.
Product Range
Both retailers offer a wide range of products, including clothing, homeware, electronics, and more. However, John Lewis has a more extensive range of products, with a particular focus on homeware and electrical items. House of Fraser, on the other hand, has a stronger focus on fashion, with a wide range of clothing and accessories from various brands.
Return Policy
John Lewis and House of Fraser have different return policies. John Lewis offers a 35-day return policy, allowing customers to return items that are not satisfactory. House of Fraser, on the other hand, offers a 28-day return policy. However, both retailers offer a full refund or exchange for items that are returned in their original condition.
Shipping
In terms of shipping, both retailers offer a range of options, including standard, express, and next-day delivery. John Lewis offers free standard delivery on orders over £50, while House of Fraser offers free standard delivery on orders over £50 for certain brands.
Reliability
Both John Lewis and House of Fraser are considered to be reliable retailers, with a strong commitment to customer service. John Lewis is particularly known for its excellent customer service, with a dedicated team available to help with any queries or issues. House of Fraser also offers a reliable service, with a wide range of products available and a straightforward returns process.
Target Market
John Lewis and House of Fraser have different target markets. John Lewis is generally considered to be a premium retailer, targeting customers who are looking for high-quality products and excellent customer service. House of Fraser, on the other hand, targets a wider range of customers, including those looking for fashion items, homeware, and electrical products.
Best Price Guarantee
John Lewis offers a best price guarantee, promising to refund the difference if a customer finds a product cheaper elsewhere. House of Fraser does not offer a similar guarantee, but the company does offer competitive pricing and regular sales and promotions.
Price Adjustment Policy
John Lewis offers a price adjustment policy, allowing customers to claim a refund if the price of an item is reduced after purchase. House of Fraser does not offer a similar policy, but the company does offer a price match guarantee for certain brands.
Conclusion
In conclusion, John Lewis and House of Fraser are two popular department stores in the UK, offering a wide range of products to their customers. While both retailers have their strengths and weaknesses, John Lewis is generally considered to be a premium retailer, with a focus on quality, customer service, and reliability. House of Fraser, on the other hand, offers a wider range of products at different price points, making it more accessible to customers with varying budgets. Ultimately, the choice between John Lewis and House of Fraser will depend on the individual customer’s needs and preferences.
